Shopify developer in Sydney

New Shopify stores, custom themes and integrations for Australian retailers who want a store that sells, not just a store that exists.

  • Custom Shopify themes built on Online Store 2.0
  • Migrations from WooCommerce, Magento and other platforms
  • Apps, ERP and inventory integrations set up properly

Organisations we have worked with

  • Bonds
  • Onsite Rental Group
  • The Optical Co
  • Ageless Men's Health
  • SAI Global
  • designerex
  • City of Canterbury Bankstown
  • Investa
  • Luxe Walls
  • Fastway Couriers
  • Burwood Council
  • UTS
  • Primo Clean
  • Burger10
  • Wilson Luna
  • Academy Travel
  • Commcentric
  • Pest Works

Shopify development for stores that have outgrown a theme

Shopify makes it easy to open a store. Growing one is different. Once you have real order volume, the free theme starts to show its limits: slow product pages, a checkout path that loses people, and a stack of apps that each add a monthly fee and a few hundred kilobytes of script. A Shopify developer in Sydney who understands both the platform and the business side can fix that.

Web Mage builds and improves Shopify stores for Australian brands. We customise themes in Liquid, build sections your team can rearrange without code, and connect the store to the systems behind it: inventory, accounting, shipping and email.

If you are deciding between Shopify and WooCommerce, read the comparison further down. We build on both, so we have no reason to push one.

Our Shopify development services

New Shopify stores

Store setup, theme design and build, product structure, payments, shipping zones and GST configured for Australia.

Theme customisation

Custom sections and templates in Liquid, so your team can build landing pages and collections without a developer.

Migrations to Shopify

Products, customers, order history and URLs moved from WooCommerce, Magento, Neto or BigCommerce, with redirects in place.

Apps and integrations

Connect Shopify to Xero, your ERP or 3PL, Klaviyo and review platforms, or build a private app when off-the-shelf will not do.

Speed and conversion fixes

Remove app bloat, tidy theme code and improve product and cart pages that lose customers on mobile.

AI for Shopify stores

Better product search, product copy drafted for review, and structured product data that AI shopping assistants can read.

What a good Shopify developer checks before building

Before we touch the theme, we look at how the store makes money. That usually turns up the biggest wins:

  • Product pages on a phone. Most visitors arrive on mobile. If the price, variants and add to cart button sit below a large image carousel, sales suffer.
  • Apps doing overlapping jobs. Two review apps, three popup apps and an abandoned page builder are common. Each slows the store and costs money every month.
  • Collection structure and filters. Shoppers who cannot narrow a range leave. Clean product types, tags and metafields fix that and help search engines too.
  • Tracking. If GA4, Meta and Google Ads conversions are not recording properly, every marketing decision is a guess.

You get a short written list of findings with the work we recommend, in order of likely return.

Moving to Shopify without losing your search rankings

A platform change is the riskiest moment in a store's search history. Product and collection URLs on Shopify follow a fixed pattern, so most old addresses change. We map every old product, category and content URL to its new home, set up permanent redirects, carry over page titles and descriptions, and check the result with a crawl before and after launch.

We also move customer accounts and order history where the old platform allows it, so returning customers are not starting from scratch.

Shopify or WooCommerce: which suits your store?

Both are good platforms. The right one depends on how you sell and who looks after the site.

ConsiderationShopifyWooCommerce
Hosting and securityIncluded and managed by ShopifyYour responsibility, or ours on a maintenance plan
Running costsMonthly plan plus transaction and app feesHosting, plugins and maintenance; no platform fee
FlexibilityStrong within Shopify’s rules; checkout is limited on lower plansAlmost anything can be built, as it is open source
Content and bloggingBasicFull WordPress content tools
Best forProduct-led brands that want less technical upkeepStores with unusual rules, heavy content or custom features

How a Shopify project runs

  1. Store review

    We review your products, apps, traffic and goals, or your current store if you have one.

  2. Design

    Home, collection, product and cart designs for mobile first, approved before development.

  3. Build and migrate

    Theme development, products and content loaded or migrated, integrations connected on a development store.

  4. Launch and grow

    Redirects, tracking and payments tested, then ongoing improvements if you want them.

Clients on working with our developers

Words from people we have built and looked after websites for.

Fantastic service, great team. Well done, we are more than impressed with the quality of your work. The conversion rates of the websites that these guys create are high, a good Web design agency to go to.

Leila DorariGeneral Manager, Algorithm

Brilliant team! Was able to execute exactly what we visioned into reality. The set up is really good, they were always available if I needed to speak to them.

Prad NavaratnamCo-Founder and CEO, LeverEdge Sports

They were really amazing and delivery quality work. Quick to respond and did everything I asked for. If you are looking for someone reliable give them a buzz.

Scott LeeAccount Director, The Unspoken Pitch

Shopify development: frequently asked questions

Why hire a Shopify developer instead of using a theme?

A theme gets a store open. A developer adapts it to how you sell: custom sections, product options, integrations with your stock and accounting systems, and speed work that apps cannot do. If your store is new and simple, a well-configured theme may be all you need, and we will tell you that.

How much does Shopify development cost in Sydney?

Cost depends on whether you need a new store or changes to an existing one, how custom the design is, how many products and integrations are involved and whether data is migrated. We quote a fixed price for an agreed scope after a short call, with Shopify plan and app fees listed separately.

Can you move my WooCommerce store to Shopify?

Yes. We move products, variants, images, customers and, where possible, order history, then redirect old URLs to the new ones so search rankings carry over. We also review which WordPress plugins need a Shopify app or custom code to replace them.

Do you work on Shopify Plus stores?

Yes. Plus adds checkout extensibility, automation with Shopify Flow and support for multiple stores. We build checkout extensions, scripts and integrations for Plus merchants, and help growing stores decide whether the upgrade is worth it.

Can you speed up a slow Shopify store?

Usually, yes. Most slow Shopify stores carry unused app code, oversized images and theme features nobody uses. We measure the store, remove or replace what is slowing it, and confirm the change with speed tests on real product pages.

Will you look after the store after launch?

If you want us to. Many clients keep us on for theme updates, new landing pages, app changes and monthly fixes. Others prefer to run it themselves after training. Both work.

Further reading

Planning a new Shopify store or a migration?

Share your store or your plans. We will come back with questions, a recommended approach and a written quote.

Tell us about your project

We'd love to hear about your project. Share a few details and one of our developers will get back to you within a business day.

Please do not send passwords or customer records through the form.