Web development services

One Sydney team for the whole life of your website: planning, design, development, launch and the years of improvements after it.

  • Custom, WordPress, Shopify, WooCommerce and headless builds
  • AI-assisted development with human review
  • Projects across Sydney, Melbourne, Brisbane and Australia
Websites built by Web Mage for a council campaign and a Sydney restaurant

Organisations we have worked with

  • Bonds
  • Onsite Rental Group
  • The Optical Co
  • Ageless Men's Health
  • SAI Global
  • designerex
  • City of Canterbury Bankstown
  • Investa
  • Luxe Walls
  • Fastway Couriers
  • Burwood Council
  • UTS
  • Primo Clean
  • Burger10
  • Wilson Luna
  • Academy Travel
  • Commcentric
  • Pest Works

A web development company that builds and stays

Web Mage is a web development company based in Ultimo, Sydney. We have been building websites since 2012, and our founder has been doing it for almost 20 years. In that time the tools have changed many times over. What has not changed is what clients need from web development services: a site that loads fast, ranks, converts, is easy to edit and does not break every time something is updated.

We work with business owners, marketing teams and other agencies. Some projects are a new website from scratch. Others are one feature, a migration or a rescue. Pick the service below that fits, or tell us the problem and we will point you to the right one.

Our web development services

Eight services, each with its own page that explains how we work and what it involves.

Custom web development

Websites, web apps, portals and integrations written around how your business works.

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WordPress development

Custom block themes, plugins, migrations and fixes from experienced WordPress developers.

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Shopify development

New stores, custom themes, app integrations and migrations for Australian retailers.

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Ecommerce development

WooCommerce and headless stores with B2B ordering, configurators and system integrations.

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AI website development

Sites built faster with AI and checked by developers, plus assistants, smart search and automation.

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AI automation

Workflows that carry enquiries, quotes, orders and reports between your website and your other tools.

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Website maintenance

Monthly care plans with tested updates, backups, security monitoring and developer hours.

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SEO and Google Ads

Search work from the team that can also fix the technical and landing page problems behind it.

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Web development across Australia

Our office is in Ultimo and most of our clients are in Sydney, but a good share of our work is for businesses elsewhere in Australia. Projects run the same way wherever you are: a shared staging site, regular calls, written updates and one point of contact.

What makes a web development service worth paying for

Plenty of companies can produce a website. The difference shows up later. When you compare web development companies, ask:

  • Who does the work? Know whether your project is built by the team you met or passed to subcontractors you never speak to.
  • What is the editing experience? Ask to see the admin of a site they built, not just the front end.
  • How are updates handled after launch? Tested on staging, or pressed on live and hoped for the best?
  • Who owns the code, content and accounts? It should be you.
  • How do they use AI? It should make the work faster and better checked, not replace the checking.

We are happy to answer every one of these before you commit.

Online marketing that supports the build

A website is only useful when the right people find it. Alongside development we offer search engine optimisation and Google Ads management, with the advantage that the same team can fix the technical and landing page problems that hold campaigns back.

How we work on every project

  1. Listen and scope

    A discovery call and a written scope, so you know exactly what you are buying.

  2. Design and approve

    Designs and prototypes you approve before development starts.

  3. Build on staging

    You review real pages on a private staging site throughout the build.

  4. Launch and support

    Careful launch, then maintenance and improvements for as long as you want them.

Why clients choose our web development team

Words from people we have built and looked after websites for.

Without question, one of Sydney's best web development agencies. In my experience, having worked with many freelance developer or agencies, and none being able to handle my need for perfectionism at a strict budget, I was a little skeptical to see if this team would fare any better. The reality is that these guys are absolutely amazing! From their level of commitment, to their design and development skill to their ability to understand what you want to achieve quickly without having to write up a 30 page manual of what you want for your website, my experience with this team has been an absolute pleasure, and I will not hesitate to recommend them to all my friends and family.

Bryan FernandoFounder, Talentree

They are fantastic with the technical and coordination capabilities to deliver the desired product. They took charge of the project from day 1 and handed over before the agreed date. Exceptional communication, professionalism and work ethics; we will definitely use them again for any web-related projects we might and highly recommend them for their service.

Gaurab BhandariAPSPT

Hey! Webmage and the team, Thank you. You have all been amazing over these last few months and delivered above and beyond for all of our clients. You have made our clients happy and made our job easier. It's a pleasure working with every one of you. We look forward to many more projects with you in the future. Wishing you all the best.

Clare RainbowHead of Change, Step Change

Related work

City of Canterbury Bankstown

Campaign website

A pledge site for a council campaign. Residents add their name, a photo or a snapshot to show support, so the form had to be quick and hard to break.

  • Custom WordPress theme
  • Hand-coded form
  • HTML5 and CSS3

Luxe Walls

WooCommerce store

Wallpaper made to measure and sold online. Customers browse designs or supply a photo of their own, and every order is printed to the size of their wall, ready to peel and stick.

  • WooCommerce
  • WordPress
  • Product preview tools

Burger10

Restaurant website

An Inner West burger restaurant with a menu drawn from ten countries. The owner wanted a full redesign that felt like the restaurant itself.

  • WordPress
  • jQuery
  • HTML5 and CSS3

Web development services: frequently asked questions

What do web development services include?

Web development services cover planning, designing, building and launching websites and web applications, and the maintenance that follows. At Web Mage that includes custom development, WordPress, Shopify and WooCommerce builds, AI features, integrations with your other systems, and monthly care plans.

What is the difference between web design and web development?

Web design decides how a site looks and how people move through it. Web development turns that design into a working site: the code, content management, integrations, speed, security and hosting. We do both, with development as our core strength.

How do I choose a web development company in Australia?

Look at sites they have built and ask to see the editing side, check who will actually do the work, ask how they test updates and handle support after launch, and confirm you will own the code and accounts. A clear written scope and fixed price are good signs.

How much do web development services cost?

Costs vary with the size of the site, the number of custom features and integrations, and how much content needs moving. We do not publish prices because projects differ so much. After a short call we send a written proposal with a fixed price for the agreed scope.

Do you work with businesses outside Sydney?

Yes. We work with businesses in Melbourne, Brisbane and across Australia. Projects run through video calls, a shared staging site and written updates, with visits when a project needs them.

Can you work with our in-house marketing team or agency?

Yes. We often act as the development team for marketing departments and design agencies, working to their designs, brand rules and deadlines.

Further reading

Not sure which service you need?

Describe what you want to achieve. We will tell you which service fits and what it would involve.

Tell us about your project

We'd love to hear about your project. Share a few details and one of our developers will get back to you within a business day.

Please do not send passwords or customer records through the form.